![]() ![]() In early October 2019, United States President Donald Trump used a portion of the music video and song within a video posted on his Twitter account with the opening four words of the song in all caps as the video's caption for the tweet as used in the Internet meme taken from the video. At the time of the song's release the meme has been part of the general negative attitudes towards the band, and as attitudes towards the band shifted towards more favorable appreciation, the meme was still used for humorous purposes. One particular shot from the video, with Kroeger holding up a picture frame at the lyric "Look at this photograph", became an Internet meme, with users replacing the contents of the frame with other pictures. The video was directed by Nigel Dick and was filmed in Hanna, Alberta, Canada, hometown to most of the band. The camera then switches to flashbacks of various people ("I miss that town, I miss the faces") As the video ends, the flashback people get in their cars to go home as the band finishes the song. Another experiences a similar event near an abandoned train yard, seeing his old girlfriend (most likely Kim, who was "the first girl I kissed") run near the tracks and kiss his younger self. During the chorus, two band members go to an old junkyard and reminisce about a field where the rest of the band and their girlfriends are partying. He continues walking and comes to an older building marked as "Hanna High School" on the front (it's now the Community Services Building: 210 6 Avenue East, Hanna, Alberta, Canada) announcing, "And this is where I went to school." He and his three other band members enter the gym with their gear and put on a seemingly impromptu concert alone. ![]() As he speaks of sneaking out, the camera does not show the house itself but does show a view from the inside looking out at him, possibly suggesting someone else lives there now. As the song progresses to the line "And this is where I grew up," he walks to a rusty mailbox, addressed as number 29025. The music video begins with Chad Kroeger, the video's protagonist, walking along a lonely, sparsely populated street, holding up a photograph of himself and Nickelback's producer, Joey Moi (who is referred to in the line "And what the hell is on Joey's head?"). ![]() The song re-entered the UK Singles Chart at number 52 on June 10, 2008, climbed to number 29 a week later and reached a peak of number 18, two weeks after the physical release, out peaking the original release of the song. "Photograph" originally peaked at number 29 upon its first release, three years earlier. It was also added to the BBC Radio 2 C-list. "Photograph" was added to the C-list at BBC Radio 1 on May 21, 2008, climbing to the B-list the following week, and then to the A-List. The single was re-released on J to capitalise on the success of " Rockstar". In 2008, the single was once again showing on future single release lists in the UK. The single was also a huge success on the Canadian charts, peaking at number-one and staying there for seven weeks. The song also topped the Billboard Mainstream Rock Tracks and Pop 100 charts. "Photograph", was the first of three top ten hits from All the Right Reasons in New Zealand, peaking at number four. (Held from the top spot by Kanye West's " Gold Digger") "Photograph" has sold over 1.4 million digital downloads in the U.S., according to Nielsen SoundScan, though it is certified double platinum by the Recording Industry Association of America. The single became the band's third top ten hit in the United States, peaking at number two on the Billboard Hot 100 chart. He also admitted he had broken into his high school to steal money from the office safe eleven times, but "half a dozen" flowed better for the lyrics. Kroeger said the photograph he holds up in the music video of himself and his friend Joey Moi with a champagne chiller on Joey's head is the same one he referred to in the lyrics. Everyone has one or two of those memories that they are fond of, so this song is really just the bridge for all that." Saying goodbye to friends that you've drifted away from, where you grew up, where you went to school, who you hung out with and the dumb stuff you used to do as a kid, the first love - all of those things. Singer Chad Kroeger said, "It's just nostalgia, growing up in a small town, and you can't go back to your childhood. ![]()
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